CRM

 Implementing a CRM strategy will have far-reaching implications across your organisation, from back-office functions (such as finance and ...

Not really :) But one way to assess the need for a CRM project is to count the channels a customer can use to access the company. The more ...

Technology is used to automate procedures, provide better information and to transform entire business processes (Dedrick et al., 2003). Th...

• Learn everything about your customers. • Conduct focus groups to ensure that they want self-service. • Define clear business goals. • E...

Many things. From the beginning, lack of a communication between everyone in the customer relationship chain can lead to an incomplete pictu...

Qualitative research methods are designed to help researchers understand people and the social contexts within which they live. Kaplan and ...

How would you feel if you had a system that tells you how to manage your customers, clients and your sales deals? Great, isn’t it? Well, the...

There are many companies waiting to grab a fair share of the CRM software space. Microsoft, Oracle and SAP are some of the big names that mo...

Marketing practitioners and scholars have strongly recommended striving for close relationships with customersOver the years many organizat...

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to de...