Why should a company use CRM?

CRM – The key to managing your business better!

The customer is the most important visitor in your office. Most companies do realize this fact and know for a fact that their customers have to be kept happy at all times, to ensure that they don’t stay in business, but keep growing every year.

Investing in a tool that could help a company manage its customers is something that requires no second thoughts about. A CRM application has been designed exclusively for this purpose. CRM – customer retention management is something that every company needs to keep in mind. Managing customers is absolutely vital, since it would cost you at least 7 times more to have a new customer! In addition to this, a satisfied customer is the best salesman that a company could ever dream of. Companies are also aware of the factor that good news spreads really fast. Hence, taking steps to keep your customers would mean increased business at the end of the day – through them and through their contacts as well.

There are different contact management software applications that have been developed. These ensure that the net profitability of the company goes up, unnecessary overheads are nipped right at bud, relationships with customers are enhanced and results are quantified.

Most of the time, the sales team puts in loads of efforts. However, having an effective CRM application would help the management understand where they are scoring and where they are missing out. Apart from this, it would give the management a clear example of what needs to be to ensure that the customers graduate from being happy customers to delighted customers.

A CRM application could be installed in office or be web-based. Sales people keep traveling most of the time. Hence, a web-based application would allow them to plan their day more effectively, manage sales leads better, pull out sales data even if they are at home or on a holiday and to follow up with customers at the right time.

Most CRM tools allow you to have a tracking or a queuing system that lets you make phone calls based on priority. Moreover, you can record the status, record and analyze your calls, automatically set reminders etc. Whether you are prospecting, generating leads, forecasting or qualifying your leads, nothing could be more effective than a CRM tool. Several vendors like SAP, Microsoft and Oracle have come out with CRM applications to help you manage your business better. Install them and see your business grow at a rate you never imagined!